BNP Paribas Asset Management – EDM Design

Client project completed during my time at Omnicom Group (2025)

Two BNP Paribas Asset Management EDMs from ‘The Sustainable Investor for a Changing World’ story series — ‘The Crab That No Longer Wanted to Give Blood’ (Episode 1, on horseshoe-crab-derived pharmaceutical testing) and ‘The Forest That Dreams of Space’ (Episode 4, on sustainable forestry and Natural Capital), each with a headline visual, a summary and a green ‘Learn more’ button over full legal disclaimer copy.

EDM Design