CITIC Securities – Billboard + Video Campaign

Client project completed during my time at Omnicom Group (2025)

CITIC Securities landscape billboard combining a ‘信證窩輪牛熊證’ (CITIC warrants and CBBC) brand panel — the headline ‘發行首年 步步領先’ (‘Leading step by step in year one’) over two hikers reaching to clasp hands on a grassy hillside — with a navy ‘信搜牛熊’ companion-app panel showing phone screenshots of Hang Seng Index bull/bear indicators, feature callouts and a QR download code.

Billboard Poster inside Hong Kong MTR Station

Opening beat of a CITIC Securities warrants and CBBC (‘信證窩輪牛熊證’) video — two hikers reach toward each other’s hands on a grassy hillside under the tagline ‘發行首年 步步領先’ (‘Leading step by step in year one’).

Vertical Video Billboard for CBBC App - Part 1

Second beat of the video — CITIC warrants (‘信證認股證’) messaging reading ‘市場流通量淨增長 進佔三甲’ (‘net turnover growth, breaking into the top three’), over the same two hikers now standing together on a mountain overlook above a reservoir.

Vertical Video Billboard for CBBC App - Part 2

Closing beat of the video introducing the ‘信搜牛熊’ app — ‘首個為恒指牛熊度身訂造嘅手機應用程式’ (‘the first app built specifically for Hang Seng Index bull/bear certificates’) — as the two hikers high-five at the summit, followed by phone-screenshot feature callouts, an app icon and a QR download code.

Vertical Video Billboard for CBBC App - Part 3